Case Study

Land Stewardship Meets Modern Design

15473 Coleman Valley Road, Occidental


Listed at $1,795,000 | Sold for $1,795,000

After waiting six years for utility infrastructure to reach the property, the owners transformed nearly eight acres into a private sanctuary among the redwoods.

More than a home, the property represented years of thoughtful land stewardship, ecological restoration, and a deep connection to the landscape.


The Opportunity

Traditional real estate marketing would have highlighted the home's architecture and acreage. Our goal was to tell the larger story—capturing the vision, care, and environmental stewardship that made this property truly one of a kind.

The Strategy

Story-Driven Marketing
We positioned the property around the sellers' commitment to the land, showcasing the extensive work invested in creating a thriving redwood retreat.

Expert Collaboration
To bring credibility and depth to the narrative, we partnered with local land management expert Bridgett McGrath to help communicate the property's unique ecological features.

Immersive Video Content
We produced a long-form property film featuring an in-depth walkthrough of the home and grounds, highlighting the seasonal creek, curated trail system, mature redwoods, and years of thoughtful land management.

The Result

The marketing campaign resonated immediately with qualified buyers, generating strong interest from the moment the property launched.

Sold for full asking price ($1,795,000) with an all-cash offer after the first open house weekend.

From the Client

We sold quickly for a price we were thrilled with.”

"Emily made the process of selling our house smooth, stress-free, and even enjoyable. Her knowledge, professionalism, and genuine passion for real estate truly set her apart. From inspections and staging to pricing strategy and marketing, every detail was handled thoughtfully and expertly. Throughout the process, Emily was proactive, responsive, and treated our sale with the same care as if it were her own home. We sold quickly for a price we were thrilled with, and we couldn't recommend her more highly.”

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02 // Storybook Charm, Thoughtfully Brought to Life