Case Study

Storybook Charm, Thoughtfully Brought to Life

2770 Bohemian Highway, Occidental

Listed at $799,000 | Sold for $825,000

Affectionately known as The Birdhouse, this enchanting 1940s cottage captured the hearts of buyers throughout the Occidental community. Brimming with original character—from classic wainscoting and built-ins to open-beam ceilings and stained glass details—the home offered a rare opportunity to own a piece of West County history.

Set on more than half an acre along Salmon Creek, the property enjoyed a magical balance of sunshine, shade, and towering redwoods, creating an atmosphere that felt both timeless and deeply connected to its surroundings.


The Opportunity

Rather than marketing the property as simply another cottage, our goal was to celebrate its unique personality and create an emotional connection with buyers who would appreciate its history, craftsmanship, and charm.

The Strategy

Strategic Pre-Market Improvements
Prior to launching, we coordinated a series of thoughtful updates, including fresh interior paint, new pavers, landscaping enhancements, Schoolhouse Electric lighting, and a Fireclay tile hearth to elevate the home's appeal while preserving its original character.

Editorial Exposure
We secured media coverage in Sonoma Magazine, extending the property's reach beyond traditional real estate channels and reinforcing its appeal as a distinctive West County home.

Lifestyle-Focused Storytelling
To showcase the home's warmth and character, we created a romantic "day-in-the-life" video featuring Emily and her daughter enjoying the property. The campaign generated strong engagement and helped buyers envision the lifestyle the home offered.

Immersive Open House Experience
Every detail was curated to reflect the home's heritage. During open houses, music from the 1940s played throughout the home, creating an experience that celebrated the property's history and charm.